[{"data":1,"prerenderedAt":36},["ShallowReactive",2],{"AGRa3VReHRWd3AkXEq-RrxpzQS-9UWa1YQkdL2PbxXo":3,"_apollo:default":22},{"talks":4},[5],{"__typename":6,"id":7,"name":8,"abstract":9,"youtubecode":10,"category":11,"createdAt":12,"speakers":13,"event":18},"Talk","cmkv1kigj82bo07uuf85w2fmf","Building Is Easy with AI. How Do You Solve Distribution?","The new reality:\nBuilding digital products is largely solved. The real challenge today is reaching and convincing people.\n\n• The core question\nIf people (not AI) buy products, how do teams actually reach them today - and where does AI help or not help in that process?\n\n• Stage 1: Being online (website & presence)\nWhy most businesses still need a website and a clear online presence.\nWhere AI can speed things up, and where human direction is essential (vision, positioning, understanding the audience).\n\n• Stage 2: Platforms & distribution channels\nOverview of major platforms (social, content, newsletters).\nWhere AI-assisted content can work, and where it currently harms trust or results.\n\n• Stage 3: Advertising (briefly)\n\n• Stage 4: Alternatives & non-digital channels\nWhen traditional or less obvious channels (media, partnerships, offline touchpoints) still make sense.\n\n• Conclusion\nAI as a multiplier, not a decision-maker.\nWhat teams can realistically do in-house with limited resources, and where human thinking remains critical.",null,"Others","2026-01-26T10:45:44.925189+00:00",[14],{"__typename":15,"id":16,"name":17,"speakerPicture":10},"Speaker","cmkv0vg0eexhx07us7pwqxub0","Mykhailo Kamai",{"__typename":19,"id":20,"date":21},"Event","cmklfwyhakrrp08uockrx5vae","2026-01-30",{"Speaker:cmkv0vg0eexhx07us7pwqxub0":23,"Event:cmklfwyhakrrp08uockrx5vae":24,"Talk:cmkv1kigj82bo07uuf85w2fmf":25,"ROOT_QUERY":31},["null","__typename",15,"id",16,"name",17,"speakerPicture",10],["null","__typename",19,"id",20,"date",21],["null","__typename",6,"id",7,"name",8,"abstract",9,"youtubecode",10,"category",11,"createdAt",12,"speakers",26,"event",29],[27],{"__ref":28},"Speaker:cmkv0vg0eexhx07us7pwqxub0",{"__ref":30},"Event:cmklfwyhakrrp08uockrx5vae",["null","__typename",32,"talks({\"first\":1,\"where\":{\"id\":\"cmkv1kigj82bo07uuf85w2fmf\"}})",33],"Query",[34],{"__ref":35},"Talk:cmkv1kigj82bo07uuf85w2fmf",1791217019256]